Must My Wannabe Content Creator Friend Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my design career, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my version of engaging with life: observing the details, posting them with an audience that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a chance to experience exclusive moments that could help her career in design too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: an opening. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions support one another in small ways. I thought recording a clip now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Gary Rodriguez
Gary Rodriguez

Elara Vance is a digital strategist and content creator with over a decade of experience in trend analysis and market insights.