{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess today's movie theaters.
The most significant shock the film industry has encountered in 2025? The comeback of horror as a leading genre at the UK box office.
As a category, it has remarkably exceeded past times with a 22% rise compared to last year for the UK and Irish box office: over £83 million this year, versus £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The major successes of the year – a recent horror title (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the multiplexes and in the public consciousness.
While much of the expert analysis centers on the singular brilliance of prominent auteurs, their successes point to something changing between viewers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from aesthetic quality, the ongoing appeal of frightening features this year implies they are giving cinemagoers something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” remarks a prominent scholar of classic monster stories.
Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” states an performer from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the rise of early cinematic styles after the first world war and the chaotic atmosphere of the early Weimar Republic, with features such as classic silent horror and the iconic vampire tale.
Later occurred the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a academic.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of border issues influenced the newly launched folk horror The Severed Sun.
Its writer-director explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Perhaps, the current era of celebrated, politically engaged fright cinema began with a sharp parody debuted a year after a contentious political era.
It sparked a new wave of visionary directors, including various prominent figures.
“Those years were remarkably vibrant,” comments a creator whose film about a murderous foetus was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a revival of the genre’s less celebrated output.
Earlier this year, a independent theater opened in a major city, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The re-appreciation of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the formulaic productions churned out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an expert.
Alongside the re-emergence of the insane researcher motif – with several renditions of a classic novel on the horizon – he predicts we will see fright features in 2026 and 2027 addressing our present fears: about AI’s dominance in the near future and “supernatural elements in political spheres”.
At the same time, “Jesus horror” a forthcoming title – which narrates the tale of biblical parent hardships after Jesus’s birth, and includes well-known actors as the divine couple – is planned for launch in the coming months, and will definitely send a ripple through the Christian right in the United States.</